Digital Advertising Specialist

Digital Advertising Specialist – Piscataway, NJ – To $75k d/o/e

Responsibilities include:

  • Compose, launch and optimize social advertising campaigns using Facebook Ads Manager, Google Ads, and other platforms/tools
  • Ability to gather advertising objective, analyze them and interpret into digital ad campaigns that are objective-based and data-driven
  • Create or manage the creation of effective display ads and then run A/B testing to measure CTR
  • Review landing pages/websites and provide feedback to webmaster to ensure high conversions
  • Report on campaign progress
  • Research client attributes to compose variations of ad copy for campaign use
  • Take responsibility and accountability for assigned campaigns, managing all communication and tasks
  • Managing Paid spending behind accounts and developing campaigns is a must

Requirements include:

  • 3+ years of experience in paid social campaigns (Facebook, Instagram, YouTube, and/or other social channels)
  • 3+ years of experience with retargeting/remarketing platforms such as AdRoll, Google, or Facebook
  • Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
  • Demonstrated ability to interpret data for insights and next steps
  • Exceptional verbal and written communication skills
  • Understanding of social media metrics, conversion funnels, and the ability to link results with specific elements of a broader campaign
  • Demonstrated capability of self-direction and motivation
  • Work well under pressure, as some responsibilities may be time-sensitive and under tight deadlines
  • Amazon platform knowledge is not needed
  • Shopify knowledge is a bonus

If qualified, please forward your resume to;

  • Accepted file types: doc, pdf, txt, docx, Max. file size: 2 MB.