Digital Advertising Specialist – Piscataway, NJ – To $75k d/o/e
Responsibilities include:
- Compose, launch and optimize social advertising campaigns using Facebook Ads Manager, Google Ads, and other platforms/tools
- Ability to gather advertising objective, analyze them and interpret into digital ad campaigns that are objective-based and data-driven
- Create or manage the creation of effective display ads and then run A/B testing to measure CTR
- Review landing pages/websites and provide feedback to webmaster to ensure high conversions
- Report on campaign progress
- Research client attributes to compose variations of ad copy for campaign use
- Take responsibility and accountability for assigned campaigns, managing all communication and tasks
- Managing Paid spending behind accounts and developing campaigns is a must
Requirements include:
- 3+ years of experience in paid social campaigns (Facebook, Instagram, YouTube, and/or other social channels)
- 3+ years of experience with retargeting/remarketing platforms such as AdRoll, Google, or Facebook
- Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
- Demonstrated ability to interpret data for insights and next steps
- Exceptional verbal and written communication skills
- Understanding of social media metrics, conversion funnels, and the ability to link results with specific elements of a broader campaign
- Demonstrated capability of self-direction and motivation
- Work well under pressure, as some responsibilities may be time-sensitive and under tight deadlines
- Amazon platform knowledge is not needed
- Shopify knowledge is a bonus
If qualified, please forward your resume to; JillR@AplusPersonnel.com