Brand Development Manager

Brand Development Manager, Senior – Springfield, NJ*

Our client is seeking a brand or senior brand development manager to join their team and lead their product and commercial innovation and renovation plans and execution as well as their business model optimization.  They are seeking an energetic candidate with tenacity, passion for food, and classical training and/or growth brand experience.

Responsibilities include:

  • Ownership of short, medium and long-term innovation and renovation pipeline development plan including where/when to play and right to win
  • Communications innovation and execution leadership
  • Ownership of plans, KPIs, budget, execution and tracking for marketing communications tests, including SEM, display, email, and paid social
  • Business models analysis, recommended optimization plans and implementation• Pricing/sizing/promotional analysis and strategy to optimize revenue and profitability for the brand and each SKU
  • Portfolio management plans and execution to optimize revenue and profitability• Ecommerce business model and implementation plan
  • Cross-functional product innovation and renovation leadership
  • Execution from concept through launch, including concept (re)development, naming and packaging, pricing, and trade story development
  • Product forecasts, timelines, financials and budgets

Requirements include:

  • BA/BS; MBA preferred
  • 2-5 years or equivalent experience in CPG brand management, preferably with emerging brand experience
  • Experience motivating and leading cross-functional teams and agencies without formal authority
  • Aptitude using the Microsoft Office suite, SPINs and IRI
  • Strong forecasting, budgeting and analytical ability
  • Exceptional communication and collaboration skills
  • This position reports to the Executive Director, Sales & Marketing
  • Travel up to 15%

*This position is filled at this time, however we get similar positions with other clients.  If interested, please forward your resume to:  so we may reach out to you as soon as we have another opening.

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